Satisfied new and returning customers: 86% of the visitors at the Wohnen & Interieur 2011 were very pleased with the show; so pleased that two thirds of them have already planned to visit the 2012 edition. 92% said they would warmly recommend this furnishing, fitting and decorating event to others.
Indispensable Get-together: For three quarters of visitors, Wohnen & Interieur was the only fair
they visited in the course of a year to gather information on the latest trends and find out more about new products.
Attractive mix of goods and services: The highly attractive blend of exhibition, professional advice, market place, special demonstrations, cooking shows and unique features such as the GartenDesign, GenussForum and UnikateWelt theme zones struck the right chord among visitors. Every second visitor attended these highlights and rated them “very good”.
Great readiness to order: Four out of five visitors were committed to making purchases worth a total of EUR 100 million. Around half of those at the event indicated that they were looking to order at some point during the course of the fair.
Excellent catchment area: The main catchment area for Wohnen & Interieur, the area around
Vienna, is home to about 2.4 million people – a high-income population that is willing and able to invest in new furnishings for their homes. Vienna leads the way with average purchasing power of
EUR 17,200 per capita, followed by Lower Austria with EUR 16,600 (source: KMU Forschung Austria).
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Showcase your latest innovations, current portfolio, furniture arrangements, design ideas and tried-and-tested services to a high-potential target demographic with proven spending power.
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